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Thank you for visiting one of the newest tools for the Professional Advisor.

At AdvisorMarketingNews.com you will learn about the newest trends and thoughts of the industries best talents. And, since you are one of them, submissions of articles are always welcomed.

Is Seminar Marketing Overdone?
By:  Kathran J. Martin, CFP

"Don’t believe the scuttle butt. Presented well and to the right audience with the right follow-up systems; seminars are still an extremely effective marketing tool for financial advisors. The problem is that many advisors aren’t paying attention to these details.  Are there advisors using seminars effectively? Yes! In fact, some of the very top advisor coaches are convincing their clients to focus more on seminar marketing in these turbulent times and these advisors are reaping large harvests from their efforts..."

Powerful Ways of Marketing Your Business Through Golf
By Richard C Myers

"Not only is the game of golf big business, but it's big IN business too. Millions of business transactions happen on the golf courses of the world nearly every day of the year. From sales negotiations to legal settlements, the golf club is as mighty as the pen when it comes to getting business done."

"10 Keys to Copy That Sells!"
by Alexandria K. Brown, "The E-zine Queen"

"Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the right place..."

Why Blogs Have Become the Search Engine Optimization Equalizer
By Hunter Waterhouse

"ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website..."

An On-Demand CRM for an On-Demand World?by Jack L. Martin, CFP

"In today’s fast-paced environment, consumers want to get their goods and services “as fast as a speeding bullet” and in the most convenient and inexpensive manner possible.  This attitude doesn’t change when it comes to their financial advising.  To meet clients’ needs, many advisors are turning to on-demand Customer Relationship Management (CRM) solutions...."

Increase Targeted Website Traffic - And Watch Your Sales Rate Soar
By Martin Thomas

"Notice I am talking about targeted traffic in the title. It is my observation that many webmasters fail to grasp this, otherwise these spammy type "1 million visitors in 24 hours" vendors would not exist. The fact remains that a large number like 1 million visitors can seduce one into thinking "surely there will be some action happening with that sort of bandwidth drain!" Sorry, save your capital for better things..."