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Professional Advisor.
At AdvisorMarketingNews.com you will learn about the newest trends
and thoughts of the industries best talents. And, since you are
one of them, submissions of articles are always welcomed.

Is
Seminar Marketing Overdone?
By: Kathran J. Martin, CFP
"Don’t believe the scuttle butt.
Presented well and to the right audience with the right follow-up
systems; seminars are still an extremely effective marketing tool
for financial advisors. The problem is that many advisors aren’t
paying attention to these details. Are there advisors using
seminars effectively? Yes! In fact, some of the very top advisor
coaches are convincing their clients to focus more on seminar
marketing in these turbulent times and these advisors are reaping
large harvests from their efforts..."
Powerful Ways of Marketing Your
Business Through Golf
By Richard C Myers
"Not
only is the game of golf big business, but it's big IN business
too. Millions of business transactions happen on the golf courses
of the world nearly every day of the year. From sales negotiations
to legal settlements, the golf club is as mighty as the pen when
it comes to getting business done."
"10 Keys to Copy That Sells!"
by Alexandria K. Brown, "The E-zine Queen"
"Whether
you're selling a product or service, the 10 tips below are your
keys to writing great copy that communicates and persuades ... to
get results! These guidelines can apply to Web copy, e-mail, sales
letters, brochures, direct mail, and more. As long as your goal is
to elicit a reaction from your reader, you've come to the right
place..."
Why Blogs Have Become
the Search Engine Optimization Equalizer
By Hunter Waterhouse
"ALEXA
WEIGHS IN...
For those who are unaware of Alexa, it offers an interesting tool
to webmasters. The service is designed to value websites based on
the number of people who visit those sites and the activities of
those people while they are on a site.
Keep in
mind that their results are skewed to the activities of those who
use the Alexa toolbar. If your website is Business-to- Business
oriented, then the results may be useful to your needs. If your
site is Business-to-Customer oriented, then the Alexa results are
far from accurate in documenting the importance of your website..."
An On-Demand CRM for an
On-Demand World?by Jack L. Martin, CFP
"In today’s fast-paced environment,
consumers want to get their goods and services “as fast as a
speeding bullet” and in the most convenient and inexpensive manner
possible. This attitude doesn’t change when it comes to their
financial advising. To meet clients’ needs, many advisors are
turning to on-demand Customer Relationship Management (CRM)
solutions...."
Increase Targeted Website Traffic -
And Watch Your Sales Rate Soar
By Martin Thomas
"Notice I am talking about targeted
traffic in the title. It is my observation that many webmasters
fail to grasp this, otherwise these spammy type "1 million
visitors in 24 hours" vendors would not exist. The fact remains
that a large number like 1 million visitors can seduce one into
thinking "surely there will be some action happening with that
sort of bandwidth drain!" Sorry, save your capital for better
things..."