How To Generate Targeted Leads
By Mike Hill
There are many ways you can go about
directing traffic to your opt-in web page. The first step in
generating traffic is to find leads that are targeted directly for
your market. No matter what type of lead generating tool you use,
it is important that your visitors will have an interest in what
you are offering. These are called targeted leads. These people
have great interest in your market and are more likely to visit
and stay. Those that are non-targeted are those who have no
interest what so ever in what you offer on your opt-in page.
Funneling them to your web site would have no impact on your sales
at all.
One
very popular way of generating targeted leads and bringing them to
your opt-in site is using articles, just like this one you are
reading now. Articles have become an excellent method of
generating the leads you want for your email list. A well-written
and optimized article will do exactly what you need to bring
traffic. Your article should include a few vital things. First, it
should be optimized with your chosen keyword(s). This will allow
those searching to find your article quickly and easily. In your
article and again at the end, it should include information and a
link to your opt-in page.
Pay
per click or PPC, is another popular way of advertising your
opt-in page on major search engines. PPC is paid advertisement for
your web site. You sign up for the PPC program on Google or Yahoo.
Then when your keyword is heavily searched, your web site will be
in the Sponsor related section. Generally, these are placed first
and at eye level for the user. The problem with PPC is that it
will cost you a specified amount of money per click. The great
thing is that your web site is listed prominently among the others
and you only pay if a user clicks your link. This will help you
know if your PPC ad campaign is effective and is getting your
opt-in web page seen by users at many different search engines.
You
could also advertise your opt-in page in an E-zine. E-zines can be
particularly useful in advertising your opt-in page. This option
works well because the people that are receiving the E-zine in
question have requested it specifically. This means that they have
an interest and will be more likely to consider your products and
services. The key to this is to advertise in an E-zine that has
relevance to what you offer on your opt-in web page.
The
most important aspect of all advertisement is to target the
audience that would be most likely to want what you offer. For
example, if you are offering hair care tips for women, you will
not want to advertise in an E-zine that is about sports
memorabilia. If you choose articles as an advertising method, you
should write something about hair care, not web site traffic
generation.
