An On-Demand CRM for an On-Demand World
By: Jack L. Martin, CFP

"In today’s fast-paced environment, consumers want to get their goods and services “as fast as a speeding bullet” and in the most convenient and inexpensive manner possible.  This attitude doesn’t change when it comes to their financial advising.  To meet clients’ needs, many advisors are turning to on-demand Customer Relationship Management (CRM) solutions...."

"10 Keys to Copy That Sells!"
by Alexandria K. Brown, "The E-zine Queen"

"Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you've come to the right place..."

Is Seminar Marketing Overdone?
By:  Kathran J. Martin, CFP

"Don’t believe the scuttle butt. Presented well and to the right audience with the right follow-up systems; seminars are still an extremely effective marketing tool for financial advisors. The problem is that many advisors aren’t paying attention to these details.  Are there advisors using seminars effectively? Yes! In fact, some of the very top advisor coaches are convincing their clients to focus more on seminar marketing in these turbulent times and these advisors are reaping large harvests from their efforts..."

Creative Marketing Tips ... “Simple Things You Can Use In Your Business To Attract More Clients” 
by Troy White

"The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an
outrageous way? In this day and age it looks like everyone has read the same book on marketing – and sorry to say – that book doesn’t work!

What does work – is a little creativity, a little personality and a lot of effort to make yourself so different from your competition – that there is no real competition..."

Why Blogs Have Become the Search Engine Optimization Equalizer
By Hunter Waterhouse

"ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website..."